By Ken Epstein, Executive Vice President, C3
The American healthcare system is at a crossroads. The arrival of the Patient Protection and Affordable Care Act – or the ACA or “Obamacare” – is changing the landscape for consumers and those who provide medical services to them. Millions of previously uninsured Americans are joining the ranks of the covered. For insurance providers, this means millions of new prospective customers to inform, sign up, onboard and provide long-term continuing member service – all while being held to mandated levels of performance not previously required.